Starter Kit Landing Page

For Cats

For Dogs

Why Wishbone?

Made in New Zealand

- All our proteins and produce are sourced and made locally here in New Zealand, a country renowned for high quality produce and food standards. - Our premium ingredients are sourced from local farms, fisheries and meat suppliers and then cooked in our own kitchens right here in the Bay of Plenty. - This means that every bag of Wishbone you buy helps support local businesses across New Zealand

8 Superfoods for Super Pets

- Wishbone is infused with the power of 8 nutrient-rich herbs, fruits and vegetables, including Basil, Cranberries, Flaxseed, and Papaya. - Boosts your pet's immunity from within with the addition of Taurine and essential vitamins and minerals. - Keep your pets strong and healthy in any season with Wishbone!

Boosts Whole Pet Health

- Each bag of Wishbone is expertly crafted by animal nutritionists to maintain a healthy balance of 75% animal ingredients and 25% functional ingredients. - With this one bag, your pet eats food that supports healthy hearts, bright eyes, healthy skin, shiny coats, happy tummies and healthy muscles and bones. Now that's something to wag about!

Explore the benefits of premium nutrition with the Wishbone 500g Starter Kit, designed for those who are new to our brand and recipes, or seeking a convenient travel solution. Test our gluten-free and grain-free recipes to ensure they meet your pet’s unique taste and dietary needs before you commit to a larger purchase.

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What Customers are Saying

We are so excited to be trialing @wishbonepetfood range. Mumma says I won’t find any New Zealand King Salmon in the stream, but I will find it in their Ocean variety food!!

The full range is available at wishbonepet.co.nz

bentleythebarrel

Our love language = acts of service 💜 Providing these two with plenty of adventures, and nourishing their tummies with only the best for their health! @wishbonepetfood has recently launched their gorgeous new packaging

Available in Ocean (Salmon), Pasture (Lamb) and Graze (Beef & Lamb) flavours

boschandbro

“What’s your Love Language For Your FurBaby?” Introducing Wishbone Pet Foods, with their brand-new packaging🫶🏼🐾

Made with premium New Zealand Proteins and carefully selected natural ingredients, enriched with 8 superfoods, creating a nutritional powerhouse that supports their vitality and happiness! 🌟💪

Choose from 3 delectable flavors: Ocean (Salmon), Pasture (Lamb), and Graze (Beef and Lamb)."

burrito.the.poodle

"Presenting @wishbonepetfood Campaign to welcome their new packaging “What is your love language “ Barney’s love language is acts of service.

The way to this boys heart is through his belly and wishbone have come through with the goodies to keep him happy and healthy for all the adventures he will go on."

chesterandbarney23

"We love pasture raised New Zealand Lamb, so much that we have our own flock 🐑🐑🐑🐏🐑🐑

We love to take care of our family with quality food that is New Zealand made and with no added unnecessary ingredients.

Wishbone pet food ticks those boxes and also includes 8 superfoods, vitamins and antioxidants. Because pets are fa"

franky_and_floyd

Leia’s Winter Self Care Tips -> dress warm and eat nutritious food! 🥰🧣🐟 Thank you @wishbonepetfood for filling her belly with goodness! 💖

Also LOVE the new packaging! During uni I worked at a pet store, so am very familiar with the old packaging, absolutely OBSESSED with the new design and how colourful it is 😍🌈